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We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understanding the behaviour of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see specific ads on this website or other websites because we contract with Google and other similar companies to target our ads based on information they or we have collected, including information that was obtained through automated means (such as cookies and web beacons). These companies also use automated technologies to gather information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.